For gray strands. Pure mineral color. Instantly covers gray. Blends easily. For roots. Gluten free. Cruelty free. Sulfate free. Minerals on a mission. We are dedicated to creating effective and healthy hair care while contributing to the wellbeing of our community. Please join us in our support of the National Coalition Against Domestic Violence. NCADV. Visit www.ncadv.org. 100% vegetarian. Never tested on animals. Made in USA.