99.94% Natural. The power of pomegranate. Burt's Bees Naturally Ageless is specially developed to help address the signs of aging, naturally. Each formula combines the power of pomegranate, one of nature's most powerful antioxidants, and adds some of the best natural ingredients to target specific signs of aging. Address the signs of aging naturally with Burt's Bees Naturally Ageless. This light-weight formula helps diminish the appearance of fine lines and wrinkles, dark circles, and puffiness for a revitalized and younger-looking eye area, naturally. Formulated with: Pomegranate, on of nature's most powerful antioxidants, to fight free radical damage responsible for the breakdown of collagen and elastin; Para Cress Plant to help minimize fine lines and wrinkles; Magnolia to help reduce the appearance of dark circles; Horse Chestnut to help reduce puffiness. Paraben free. Phthalate free.