New & improved. Dentist tested. Greek for healer. Fluoride free. No SLS. The Jason Toothpaste Promise: No sodium lauryl/ laureth sulfates. No artificial colors. No artificial sweeteners. No propylene glycol. Jason offers high-performance and wholesome ingredients inspired by nature. No parabens, sulfates, phthalates or petrolatum. Vegan and certified cruelty-free. Jason, made with just the good stuff. Powersmile Peppermint Toothpaste: Keep your mouth feeling clean and healthy with Jason Powersmile Toothpaste. Our fluoride-free formula with Peppermint oil and baking soda freshens your breath (Based upon consumer testing) Have confidence in your sparkling smile. Cruelty free. No animal testing.